The Many Faces of Smart Shopping

In light of my recent recommendations to spend smart, I am trying to put my own words into action. I have a responsibility to be a good manager of my household budget, and to provide a nourishing menu for my family at the same time. But I have got to tell you, as I try to become more conscientious about both nutrition and cost, I am encountering a bit of a pinch. Actually, quite a serious pinch. Nutritious, “real” food just costs more.

My first foray into nutritious cooking came about the time my first child began solid food. At first it was simple enough to buy a bag of dry peas, cook them, freeze them, and feed them to her. What you could buy in a jar for 60 cents, I could feed her for 10 cents.

At this point I was not even into organics. I began to spend more time around the edges of the grocery buying produce, dairy and meat, and less time in the center buying box mixes and prepared food. When I do shop in the main aisles, I conscientiously check the labels of crackers, cereals and the like, for protein, fiber, whole grain, and other nutritious features. I try to limit sugars, eliminate certain fats, and the like. In so doing, I now just buy known brands instead of whatever is on sale. But do you know what happened? Food began to cost more.

This past year I finally got on the bandwagon with organics. For those of you that still don’t get the big deal about organic food, see my thoughts on the matter. Now that I have added organic milk, butter, eggs, flour and apples to the lineup, I have increased my bottom line by about another $60 a month. All this in a time when food prices are rising at a faster rate than they have in 18 years, so all the other things I buy are now taking a bigger chunk of change than even a year ago. Yikes!

I have come to the point that I am ready to take back my grocery money. I need that money for other things! So I am developing a plan. Time will tell if it is a good plan, but you may come along with me on my journey.

Step One: Coupons
Yes, I am joining the ranks of coupon clippers. Don’t know exactly how well it will pay off for me, but I am going to give it a try for at least four weeks. Maybe another 8 after that, depending if I get any momentum built in the first four weeks.

Today was my first day of using coupons. I spent probably about three hours over the course of the past week, between collecting four weeks of papers from the local newspaper office, clipping, sorting, cross checking with the weekly circulars, and making my shopping list. I visited three stores: the two local groceries, and CVS. I could have visited two other stores, but had a toddler with me so I decided to limit myself.

I tried to purchase only things I would need within the next four weeks, that were on sale, and for which I had coupons. I purchased my organic milk at the further grocery, in full gallons instead of the half-gallons I usually get at the closer store. Saved almost a dollar a gallon. Got four boxes of name brand cereal for $1.25 each; that was great, too.

I used a couple of coupons at each grocery, but did better just buying things on sale with my shopper card. By the time I was finished I had saved 50% at one store. My usual average is 10%. But at the three stores combined, I spent an amount equal to my biggest stock-up shopping weeks. So I may have gotten a lot for my money, but saving money? Not this week yet.

So far I have a few conclusions. First, toiletries are the best item for coupons, and CVS is a great place to use them. CVS rotates pretty much all toiletries on sale sooner or later, so you can get what you want if you are patient. Plus they will have items for sale that give you credit back for spending in the store on a future visit. It is a self-perpetuating cycle. How cool is that? So I will definitely keep that in mind when it’s time to stock up. I believe some of the other major drugstores have this same program.

Second, I can do pretty well just by making my list from the sales circular. I am going to have to do that more often, coupons or no. I did very well today with focusing on sales. I bought 9 pounds of chuck roast for $18, it regularly would have been almost twice that. Convenient, since I am having a barbecue tomorrow.

My third conclusion is that coupons and sales are part of the answer, and it is worth my time to go through the coupons and make a plan to shop from the sales flyer. But they are not the whole answer. My organic and other quality brand choices are still important to me. This leads me to the second part of my strategy.

Step Two: Farmers’ Market
I am fortunate to live in the southern part of the US, where there is a Farmers’ Market year round. I have yet to make it to one, but I have been told that the prices are at least fair, and produce lasts much longer than grocery store produce.

I was unable to attend our local farmers’ market last Saturday, so I am eagerly awaiting this week’s occurrence. I also discovered that there is a store called “The Farm Patch” in the next town, that sells local produce and whatnot. I’ll get up there as soon as I can to check that out, but there is a limiting factor that frames both parts of this strategy.

Step Three: Go Green
All of this smart shopping means more driving. We live out in the country, and driving is a huge part of shopping. At the moment I do not have the option of switching out my vehicle for another that would hold my family and also be more fuel efficient. But with the rising awareness of my environmental responsibility, I have to evaluate both the cost and the impact of my intended course of action (save money and give my family better nutritional value).

I calculated that I spend $2.50 in gasoline every day when I go pick up my daughter from school, six miles away. The closest grocery is another four miles, with the above mentioned Farm Patch another 7 miles beyond that. I believe the gas cost would work out to about $6 for that trip. I really have to have a strategic plan in order to inclusively a. save money; b. buy fresh; and c. be environmentally responsible.

Can I do it? I hope so. It almost seems easier, with such a limiting set of parameters. I know I have lots of room for improvement in all three areas. Wish me luck. Any suggestions would be welcome as well.

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